Why MARA Stock Could Outperform Bitcoin in This Bull Market

Many investors are keeping a close eye on MARA stock — the publicly traded Bitcoin mining company, Mara Holdings. While buying Bitcoin directly is one option, some prefer investing in Bitcoin mining stocks like MARA for several practical reasons, as explained by an analyst.

Why Mining Stocks?

Unlike holding Bitcoin, which requires managing private keys and digital wallets, mining stocks are traded like regular company shares on the stock market. This makes them easier for traditional investors to access. Plus, mining stocks come with fewer regulatory concerns compared to direct crypto investing and can even fit into retirement accounts.

About Mara Holdings

Founded in Florida in 2010, the company originally operated under the name Marathon Patent Group. It switched to Bitcoin mining in 2021 and later rebranded as Mara Holdings in 2024. Today, it’s one of the largest Bitcoin miners in North America, known for using renewable energy and advanced cooling systems to run its operations.

As of early 2025, Mara’s mining power reached over 54 exahashes per second — meaning its machines can make over 54 quintillion guesses per second while mining Bitcoin. In simple terms, it’s one of the fastest and most powerful mining setups out there.

A Unique Bitcoin Strategy

In mid-2024, MARA announced a full “HODL” strategy, deciding not to sell any of its mined Bitcoin to cover expenses. Instead, it started aggressively buying more Bitcoin from the market. To support this plan, MARA launched several stock offerings, including a massive $2 billion stock sale in March 2025.

Thanks to this strategy, Mara has built up a huge Bitcoin reserve. In the first three months of 2025 alone, it mined 2,286 BTC, increasing its total holdings to over 48,100 BTC — the second-highest stash among public companies after Michael Saylor’s firm.

The Bigger Picture

Mara’s decision to hold onto its Bitcoin rather than sell it could significantly increase the company’s value, especially as Bitcoin’s price rises. Many other mining firms are now following a similar strategy, showing growing confidence in Bitcoin’s long-term future.