VeChain Is Just Getting Started, Says Sunny Lu—$VET to Power the New Digital Economy

• During the Consensus 2025, Vechain’s CEO, Sunnny Lu, emphasized Vechain’s goal of tokenizing human behaviour.
• This is achieved by the use of VeBetter DAO for sustainable actions as well as Carbon Footprint Tracking and ESG tools.

VeChain (VET), the blockchain platform founded in 2015 by former Louis Vuitton China CIO Sunny Lu, is taking steps to bring blockchain technology into the fabric of daily life, and with a strong focus on sustainability. Long known for its real-world applications, VeChain is now exploring ways to incentivize environmentally friendly behavior through the power of blockchain.

This forward-thinking approach was on full display at Consensus 2025 in Toronto, where VeChain unveiled its latest creation: technology designed to “tokenize human behavior,” according to a CoinDesk report ahead of the conference, which ran from May 14-16.

AI and Real-World Integrations

“We’re not just tokenizing big assets,” said CEO Sunny Lu in an interview with CoinDesk. “We’re tokenizing the invisible ones that didn’t have market value before.” At a basic level, tokenization means turning something (physical or digital) into a token on a blockchain that can be tracked, traded, and verified.

In support of this, the Vechain team posted on X, stating,

Now, we’re scaling that vision with real-world integrations, AI-powered accessibility, and a model designed to make blockchain both useful and sustainable. This is just the beginning of redefining value in the digital age.

One of its initiatives, VeBetterDAO (B3TR), an ecosystem of sustainability-focused DApps, launched in February 2024. The concept is as simple as it is powerful. Imagine earning digital rewards for making sustainable choices in your everyday life. In other words, driving an EV wasn’t rewarded before; now it can be. Recycling a bottle had no digital proof, now it does. By tokenizing Processes, you create trusted supply chains and ESG data. And by tokenizing Carbon impact, you verify and reward true emissions reduction (vs greenwashing)

And to lower the barrier to entry even further, VeChain is launching an AI assistant called BMO. The goal? To help users navigate the process with ease. Rather than wrestling with complicated crypto wallets and staking processes, users will be able to log in with familiar credentials, like their Google or Tesla accounts, and have BMO guide them through the experience.

The VeChain Renaissance Initiative

As highlighted in our previous story, VeChain’s transformation is already in motion through its Renaissance, a long-term vision unfolding in three phases: Galactica, Hayabusa, and Intergalactic. The Galactica testnet went live in March, bringing four key upgrades: VIP-242 (Ethereum Shanghai compatibility), VIP-250 (clause transparency), VIP-251 (dynamic fee market), and VIP-252 (typed transactions).

Next, the Hayabusa update, launching on July 1st, will allow any VET holder who meets the staking requirements to become a node operator, giving users more control and strengthening network security through the Stargate staking mechanism.

VeChain Rides Market Optimism, and with that, is a $0.10 Milestone Imminent for VET?. At the time of writing, VET is trading at $0.02329, down 2.43% in the past day and 6.69% in the past week. With this dip, its trading volume has increased by 65.98% to $60 million.