Japanese fashion brand ANAP buys more Bitcoin ahead of 1,000 BTC goal

The Japanese fashion retail brand ANAP has made another Bitcoin purchase of 27.5 BTC, bringing its total holdings to around 153.4 BTC. It is only two months away from its 1,000 BTC target.

In a translated notice, the apparel brand announced that it has spent $2.9 million worth of company funds to boost its growing Bitcoin (BTC) Treasury. On June 12, the retail firm bought 27.5031 BTC with a total investment of ¥432,716,235.

The company’s latest purchase brings its total holdings up to 153.462 BTC, which is worth approximately $16.4 million based on current market prices. Just a day prior, the company bought 23.06 BTC at a price of ¥367,264,565 or around $2.5 million at the time of purchase.

At press time, Bitcoin has dipped slightly by 1.7% in the past 24 hours. The largest cryptocurrency by market cap is currently trading hands at $107,405. Its 24-hour trading volume stands at $34.1 million, while its market cap has amounted to $2.13 trillion.

ANAP joins other Japanese BTC firms like Metaplanet and Remixpoint

ANAP formally unveiled its ambitious target of holding more than 1,000 BTC by August 2025 on June 9, in a strategic move that it dubbed the “Bitcoin Business” roadmap. The strategy consists of a combination of market purchases and a significant in‑kind capital contribution of 584.9135 BTC.

When the capital contribution is mixed in with its current BTC holdings, then the company currently holds around 738.37 BTC. This means that ANAP would still need to purchase at least another 261.63 BTC or equal to $28.1 million in funds before August 2025 if it wants to hit its milestone.

Similarly, the Japanese investment firm Metaplanet has also announced its latest Bitcoin-centered target of acquiring 210,000 BTC by 2027. At the moment, the Japanese company holds around 8,888 BTC in its treasury.

Reflecting a wider trend of institutional Bitcoin demand among Japanese companies, the Japan-based energy consulting firm Remixpoint approved a $7 million Bitcoin purchase, raising its total BTC investment to $84 million last May.