IONOS’ InternetX plans to tokenize 22M domains through Doma Protocol

InternetX, a domain registrar under the IONOS hosting umbrella, plans to tokenize its entire portfolio of 22 million domains using D3’s Doma Protocol, potentially bringing traditional domains onchain.

The Doma Protocol is a DNS-compliant blockchain platform designed for domain finance. Through this partnership, InternetX will enable customers and partners to convert traditional domains into blockchain-based tokens, potentially unlocking use cases such as crypto trading, fractional ownership and other Web3 applications.

InternetX customers will also gain access to new Web3 distribution channels via Doma, with bridging capabilities to major blockchain networks including Solana, Coinbase’s Base and Avalanche.

Founded in Germany in the late 1990s, InternetX serves internet service providers, telecom companies and digital agencies with hosting, security and network infrastructure.

Blockchain technology is increasingly being used to reimagine domain name systems, particularly through onchain domains that offer enhanced ownership, security and integration with decentralized platforms.

One of the most recognized players in the Web3 domain space is Unstoppable Domains, which aims to simplify domain registration and facilitate crypto transactions by replacing complex wallet addresses with human-readable domain names.

As Cointelegraph reported, Unstoppable Domains has been integrating traditional “.com” domains with Web3 domain functionality since 2023.

The Ethereum Name Service (ENS), which allows users to register human-readable “.eth” domain names linked to their Ethereum addresses, has also grown in popularity, surpassing over 2 million registrations as of 2022. ENS is integrated with payment platforms like PayPal and Venmo, making crypto transactions more accessible by simplifying wallet address sharing.

Mike Carson, co-founder of Bitcoin-based naming project Spaces Protocol, told Cointelegraph in December that decentralized naming services could onboard the next billion crypto users.

Related: US seizes 145 domains, crypto linked to BidenCash dark web market

Real-world asset (RWA) tokenization surges amid growing institutional support

Tokenized domain services are part of a broader and accelerating trend: the movement of RWAs onto blockchain networks. Industry metrics now estimate the total value of onchain RWAs to be over $25 billion.

Avalanche, one of the blockchains InternetX plans to integrate with through D3’s Doma Protocol, recently received a $250 million tokenization boost, with new funds targeting US Treasurys and collateralized loan obligations. The move doubles the value of tokenized assets on the Avalanche network.

Excluding stablecoins, the total value of onchain RWAs has increased steadily over the past 30 days, reaching $25.2 billion. Source: RWA.xyz

The value of tokenized RWAs surged by 260% in the first half of 2025, driven by increased institutional demand and clearer regulatory signals, according to a recent report from Binance Research.

Industry insiders say that the passage of pro-crypto legislation, such as the CLARITY Act and the GENIUS Act, will likely accelerate the mainstream adoption of RWA tokenization across various sectors, including finance, real estate, and intellectual property.

Related: Private credit powers $24B tokenization market, Ethereum still dominates — RedStone