Disney+ Unlocks Web3 for 150M+ Users with New Perks Program Powered by Dapper Labs

Disney+ has officially rolled out its highly anticipated “Perks” program to all U.S. subscribers, offering exclusive discounts, sweepstakes, and early access to fan experiences. But the most forward-looking inclusion? Digital collectibles—powered by Disney Pinnacle, built in collaboration with Dapper Labs.

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With over 150 million global subscribers, Disney+ is making Web3 collectibles instantly accessible—no wallet required. Disney Pinnacle, the studio’s blockchain-powered digital pin platform, is now part of the new Perks ecosystem, marking a major leap in mainstream Web3 adoption. Until June 26, subscribers can claim a monthly Mystery Capsule and receive $10 in Dapper Credits.

Dapper Labs, creators of NBA Top Shot and Flow blockchain, stands out as the only Web3 partner featured in this program—a strong endorsement of the technology’s future in fandom and digital ownership.
“Solving for seamless onboarding has been the missing piece in Web3. Disney Pinnacle gives fans the same magic as physical pin trading—just with more reach, creativity, and digital permanence.”

Dapper Labs
Since its early access phase, Disney Pinnacle has gained traction with character-driven collectibles from Disney, Pixar, and Star Wars. The platform allows fans to collect, trade, and showcase digital pins—no crypto knowledge needed. Now, integrated directly into the Disney+ experience, it’s poised to scale globally.

What Else Is in the Disney+ Perks Program?

Perks will include sweepstakes for:

Tickets to the Freaky Friday sequel world premiere
A 4-night cruise aboard the new Disney Destiny
Discounts on adidas, DoorDash, Funko, CLEAR+, and Duolingo
Early access to games like MONOPOLY GO! and Disney Emoji Blitz

In parallel, Hulu is launching its own summer Perks rollout starting June 2, including sweepstakes for Lollapalooza, Comic-Con® San Diego, and branded giveaways from major shows.
“We’re rewarding our subscribers not just with content, but real-world value,” said Samantha Rosenberg, EVP of Marketing at Disney+. “These programs celebrate our fans—and thanks to partners like Dapper Labs, we’re building new digital experiences that reach far beyond the screen.”
What’s Next for Disney Pinnacle?

While today’s news signals a significant milestone, more is on the horizon. Dapper Labs has teased a global expansion and a rare pin campaign coming in June. As Disney continues to evolve its streaming platform into a hub for fandom engagement, Web3 technology is quietly becoming a key piece of its digital future.

To learn more or claim your Disney Pinnacle perks, visit disneyplus.com/perks.