LinkedIn CEO says AI writing assistant is not as popular as expected

While LinkedIn users seem to have embraced AI, there’s one area that’s seen less uptake than expected, according to CEO Ryan Roslansky: AI-generated suggestions for polishing your LinkedIn posts.

“It’s not as popular as I thought it would be, quite frankly,” Roslansky told Bloomberg. When asked why, he argued that the “barrier is much higher” to posting on LinkedIn, because “this is your resume online.” Plus, users can face real backlash if they post something that’s too obviously generated by AI.

“If you’re getting called out on X or TikTok, that’s one thing,” he added. “But when you’re getting called out on LinkedIn, it really impacts your ability to create economic opportunity for yourself.”

At the same time, Roslansky noted that the professional social network has seen a 6x increase in jobs requiring AI-related skills over the past year, while the number of users adding AI skills to their profiles is up 20x.

And he said he uses AI himself when he talks to his boss, Microsoft CEO Satya Nadella:  “Every time, before I send him an email, I hit the Copilot button to make sure that I sound Satya-smart.”