Coinbase Announces Plans for a Strong New Push into Cryptocurrencies – Here Are the Details

Cryptocurrency exchange giant Coinbase is expanding its services beyond crypto assets, preparing to launch tokenized stocks and prediction markets for its users in the United States.

These new services will launch over the next few months, initially for US users, followed by a phased rollout internationally, subject to regulatory approvals, the company told CNBC today.

“We’re building an all-encompassing exchange,” Coinbase Vice President of Product Max Branzburg said, explaining the company’s vision. “We’re bringing all assets on-chain: stocks, prediction markets, and more.” He added, “We’re building an on-chain, one-stop-shop for everything tradable.”

The new services will include tokenized real-world assets, stocks, derivatives, prediction markets, and early-stage token sales. This move positions Coinbase directly against tokenized securities services offered by rivals like Robinhood, Gemini, and Kraken, particularly outside the US. CEO Brian Armstrong aims to make the company “the most preferred financial services app” within the next decade.

Coinbase’s announcement came just hours after the U.S. Securities and Exchange Commission (SEC) unveiled its “Project Crypto” initiative, which aims to modernize regulations for crypto-based trading activities.

*This is not investment advice.