Is VINE Crypto a good investment now that it has rallied over 100%?

VINE, a meme coin inspired by the now-defunct Vine video app, is the latest beneficiary of the so-called “Musk effect.” 

Although the token has no official connection to the original Vine platform, it rallied sharply following a social media post by Elon Musk hinting at a potential revival of the iconic short-form video app.

According to data from CoinGecko, Vine (VINE) surged more than 110% to reach an intraday high of $0.079 on Thursday, July 24. Its market capitalization climbed by over $43 million to peak at $80.7 million. At the time of writing, the token has pulled back slightly to around $0.053, but still retains gains of approximately 47.5% in the past 24 hours.

Despite this rally, VINE remains 88.4% below its year-to-date high of $0.46.

What Fueled the VINE Rally?

VINE’s rally began after Elon Musk confirmed on X that Vine is “making a comeback.” This came days after Musk responded to an X user asking whether the short-form video platform would return. The billionaire noted that his team was “looking into it,” further stoking speculation.

Although Musk did not mention the VINE token directly, his reference to Vine sparked renewed hype in the meme coin community. Investors rushed to buy VINE amid speculation that Musk’s AI startup, xAI, could incorporate short-form video powered by artificial intelligence.

Vine co-founder Rus Yusupov launched the VINE token in January 2025 to commemorate the original platform. Subsequently, Binance Futures listed VINE as a USDT-based perpetual contract with up to 25x leverage earlier this year, although the token did not gain much traction.

Vine was launched in 2012 as a mobile app for six-second looping videos. It was founded by Rus Yusupov, Dom Hofmann, and Colin Kroll, and acquired by X, formerly Twitter, led by Jack Dorsey at that time, for $30 million shortly after its debut.

Despite an early cultural impact, Vine was discontinued in 2017 as competition from Instagram and Snapchat intensified.

Since Musk’s 2022 acquisition of Twitter—now rebranded as X—the Vine brand has technically been under his control.

Musk first floated the idea of reviving Vine in April 2024 via a public poll on X, in which nearly 70% of respondents voted in favor.

Is VINE a Good Investment?

The VINE token can be considered a speculative asset with no guaranteed utility or formal link to any app revival. It is classified as a meme coin and trades primarily on decentralized exchanges like Raydium and centralized platforms such as LBank and Gate.

Analysts have warned that recent price action may be driven by coordinated whale activity, especially given low liquidity and large price swings on platforms like Raydium.

Adding to the uncertainty, Elon Musk has hinted that any revived version of Vine would likely be reimagined as an AI-powered short-form video app, potentially developed by his artificial intelligence company, xAI. This raises further questions about whether the VINE token, which was launched independently by co-founder Rus Yusupov, would play any formal role in such a project.

Even if Musk does move ahead with a relaunch, the platform would still face tough competition from established players like TikTok, Instagram Reels, and YouTube Shorts. These platforms already dominate the short-form content space, making it difficult for a new entrant—AI-enhanced or not—to capture market share.

Finally, Musk’s prior influence on meme coins has repeatedly led to short-term rallies followed by steep corrections. Dogecoin surged over 100% multiple times after Musk’s tweets, only to retrace its gains quickly.

More recently, KEKIUS spiked 1,700% when Musk changed his X profile name to “Kekius Maximus,” but crashed shortly after. VINE could face a similar fate if interest fades or no tangible product materializes.

Unless the token is formally integrated into any upcoming project or given utility beyond its commemorative purpose, VINE remains a high-risk speculative asset. Traders should approach with caution.