Discover How Coinzilla Powered Bitget’s Performance in Web3

Even established crypto exchanges struggle to cut through the noise in Web3. Despite strong brand awareness, many face rising ad costs and low engagement from broad campaigns.

After two years of working with Coinzilla on visibility and listings, Bitget returned to them for fast, performance-driven results.

With targeted placements, real-time optimization, and access to top crypto publishers, Bitget saw a 120% boost in platform activity in just one month.

How Coinzilla Accelerated Bitget’s Market Expansion

When Bitget launched its Welcome Bonus campaign alongside the expansion of its LaLiga partnership, it wasn’t just aiming for visibility; it needed a strategic, results-driven solution.

Speed and efficiency were critical, so Bitget partnered with Coinzilla. They built a performance-first strategy designed to scale fast, reach the right audiences, and deliver measurable results without wasting budget. 

Strategic Optimization & Premium Network Access

Coinzilla’s approach began with a comprehensive campaign architecture.

Instead of scattering ads across generic platforms, they leveraged their 2,000+ premium crypto publishers’ network to ensure maximum relevance and engagement.

The team implemented full-funnel targeting, placing Bitget’s campaigns directly in front of active crypto traders, investors, and enthusiasts. This strategic placement significantly improved conversion potential.

Full Campaign Management & Continuous Refinement

Coinzilla provided end-to-end campaign management, going far beyond the initial setup. Their team actively monitored performance and made real-time adjustments to maximize efficiency and impact.

Underperforming regions were trimmed, CPMs adjusted for competitive bidding, and ad placements focused on high-performing channels.

This agile approach ensured that resources consistently supported the best growth opportunities.

What the Performance Data Reveals

The results of the Bitget campaign highlight the effectiveness of targeted advertising combined with a top-tier network and a clever strategy:

• 75+ million targeted impressions delivered across premium networks;

• A 120% surge in traffic from January to February 2025;

• €2.30 average CPM, 61% below the €5.87 finance sector benchmark.

Beyond these quantitative metrics, Coinzilla helped Bitget scale across key international markets, including Spain, France, Italy, Japan, Brazil, and Canada.

The campaign was meticulously tailored to regional trends and user behavior, ensuring maximum relevance and impact in each market.

A Blueprint for Crypto Marketing Success

The Bitget-Coinzilla partnership proves a crucial point for the crypto industry: with the right strategy, access to premium publishers, and expert campaign management, crypto brands can grow and scale fast and smart.

By February 2025, Bitget had generated millions of impressions and massive traffic spikes: more traders, more engagement, and a stronger foothold in the crypto market.

A campaign that began with short-term goals quickly catalyzed sustained growth, proving that the right partner can unlock truly scalable success.

Discover the Full Case Study

To explore how Coinzilla supported Bitget’s user-first approach to crypto marketing and global expansion, check out the complete Bitget case study on Coinzilla’s official website.

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