Tron Inc. lines up $1b funding option to bulk up TRX treasury

Tron Inc. quietly filed a $1 billion shelf registration statement with the SEC, giving it flexibility to issue securities for future TRX accumulation. But with no set timeline or terms, investors are left guessing how aggressively it will deploy this capital.

According to a Form S-3 registration statement filed with the U.S. Securities and Exchange Commission on July 28, Tron Inc. secured approval to raise to $1 billion through mixed securities, including common stock, preferred shares, debt instruments, and warrants.

The move signals Tron Inc.’s deepening commitment to its unconventional treasury strategy, where it holds TRON (TRX) tokens as a reserve asset alongside its legacy toy manufacturing business.

While shelf registrations are common for Nasdaq-listed firms, the scale and crypto-centric purpose stand out. The capital could further inflate its 365 million TRX holdings, which is already among the largest corporate stashes of the token, or fund blockchain-related ventures.

“We view our TRX tokens holdings as long-term holdings and expect to continue to accumulate TRX tokens. We have not set any specific target for the amount of TRX tokens we seek to hold, and we will continue to monitor market conditions in determining whether to engage in additional financings to purchase additional TRX tokens.” Tron Inc. said in the filing.

A strategic pivot with institutional backing

The $1 billion shelf filing marks the latest step in Tron Inc.’s radical transformation from a niche toy manufacturer to a hybrid corporate crypto holder. The company’s recent maneuvers suggest this is less about speculative positioning and more about an institutional-grade playbook.

According to the filing, Tron Inc. accepted a $100 million private investment in June, paid entirely in TRX tokens, immediately boosting its treasury to 365 million tokens. The deal’s structure was unconventional: investor Weike Sun, father of Tron founder Justin Sun, purchased convertible preferred stock using TRX valued at June 15 market prices, with the tokens held in a Hong Kong-based custody wallet monitored by BiT Global Trust.

Notably, Sun joined the board alongside two blockchain veterans, including Zhihong Liu, a former Valkyrie Investments director instrumental in launching Bitcoin futures ETFs, and Tronscan executive Zi Yang. This reshuffle points to deliberate governance alignment with crypto-native strategies rather than retail speculation.

The company’s financial engineering reveals deeper ambitions. It’s May and June PIPE offerings introduced convertible instruments and warrants with aggressive terms, including a $0.50/share conversion price for Series B preferred stock, representing a 45% discount to its July 24 closing price of $8.74.

Such terms typically appeal to institutional investors betting on long-term token appreciation rather than short-term equity gains. The filings explicitly state intentions to use proceeds for further TRX accumulation, suggesting these deals are proof-of-concept for larger raises under the new shelf registration.