Nature’s Miracle bets on XRP, makes corporate crypto history

Nature’s Miracle became the first firm to hold XRP as a core treasury asset, and not just as a test.

XRP (XRP) has gained significant recognition from the corporate sector. On Wednesday, July 23, Nature’s Miracle Holding Inc. announced the establishment of a corporate XRP treasury with up to $20 million in assets. The company will fund this acquisition through equity financing from GHS Investments, based on a Form S-1 registration that has been approved by the SEC.

The move made Nature’s Miracle the first company to rely on XRP as a core treasury asset. James Li, CEO of Nature’s Miracle, explained that the passage of the GENIUS Act opened a new opportunity for digital assets. With more companies using digital assets in their corporate treasuries, the firm sees an opportunity for XRP.

“We see the huge potential of XRP as it improves the speed and reduce the cost of cross-border payments. Many established financial institutions, like Banco Santander and American Express, are already involved with XRP. We believe that the adopting of an XRP Treasury program will benefit our shareholders and the Company,” said Li.

XRP, ETH gain attention as Bitcoin treasury alternatives

The vast majority of firms that hold crypto treasuries favor Bitcoin (BTC), as both a hedge against inflation and geopolitical risk. However, an increasing number of companies are exploring alternative assets. One of the assets that’s gaining attention is Ethereum (ETH), with advocates promoting it as “digital oil,” an asset powering the DeFi sector.

XRP is positioned at the center of Ripple’s ecosystem, with a focus on institutional cross-border payments. This makes it a potentially attractive asset for institutional investors who are betting on the growing utility of blockchain payments for corporate clients.