Cardano has what has long been fragmented global marketing and inconsistent branding. The new proposal developed by EMURGO resolves this by rallying the army of community members all over the world. It goes through to the second round; that is, Treasury Withdrawal. This decentralized form of governance is characteristic of Cardano in the community-supported system. In this way, ADA holders have direct impact on significant ecosystem projects.
Global Events and Competitive Presence
The plan provides a high visibility on big crypto events. In TOKEN2049 Singapore, there will be a coordinated Cardano pavilion with complete branding. This is the opposite of previous Japan Soft tokens at the major blockchain events. History has shown us that competitors such as Solana have dominated highly visible global events. EMURGO has a strategy in place to bring Cardano to such kind of spotlight.
Socially-augmented Development and Politics
At every point of the initiative, decentralized governance drives this program. Cardano has a governance system in which more than 500 DReps are serving to influence changes in the ecosystem. These openness creates loyalty between developers, investors and organizers of events. The statistics provided on cardano.org prove that voting is high and the participation in governance increases.
The alignment of approach will enhance the brand of Cardano globally. Large scale events increase developer engagement, collaboration and inter-chain collaborations. EMURGO forecasts an increase in adoption in the long term due to regular exposure across the globe. Other competitors such as Ethereum and Solana depend on centralized marketing arms. Cardano has demonstrated now that decentralized communities are capable of running massive campaigns. Experts doubt that it will be the last proposal of such magnitude in future governance rounds.
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