Visual Crossing Integrates Real-Time Radar into Weather API for U.S. and European Markets

[PRESS RELEASE – Reston, VA, United States, July 18th, 2025]

Visual Crossing has expanded its weather data platform with the integration of real-time radar capabilities. The rollout begins with coverage across the United States and Europe, offering enhanced precision for location-aware applications and services.

Radar integration into weather APIs is not new—competitors such as Tomorrow.io and OpenWeather introduced similar capabilities in 2021. However, Visual Crossing’s implementation prioritizes broader accessibility and developer integration, rather than focusing solely on enterprise-level deployments.

“Adding real-time radar unlocks a new level of precision in location-aware applications,” Sean, Visual Crossing spokesperson stated. “It allows developers to track storms and rainfall minute-by-minute and adjust their services accordingly.”

Enhancing Environmental Context in Location-Based Services

While GPS provides spatial positioning, it does not account for evolving environmental factors. Real-time radar bridges this gap by incorporating live data on storm activity, precipitation, and wind fields. This enables geospatial applications to dynamically respond to environmental changes.

Navigation systems, for example, can now reroute traffic based on storm proximity, avoid flooded or hazardous zones, and provide safety scoring for different route options. Ride-hailing services may delay or cancel trips, adjust dynamic pricing based on weather proximity, and notify users of weather-related risks.

Micromobility platforms can temporarily suspend operations in zones forecasted for severe conditions, enhancing user safety.

According to data from the U.S. Federal Highway Administration, approximately 21% of vehicle crashes in the U.S. are weather-related, contributing to nearly 5,000 fatalities and over 418,000 injuries annually. Real-time radar data can help applications mitigate such risks through timely adaptation.

Applications Across Logistics and Retail

The integration is expected to support operational resilience for logistics providers, on-demand services, and retail platforms. Organizations such as FedEx and Amazon could potentially adjust shipment routes, reschedule loading times, or pause deliveries based on live weather intelligence.

Given that over 70% of U.S. roads pass through snowy regions, the ability to respond to precipitation and storm warnings is critical for safety and efficiency in fleet management.

Weather’s influence on retail is also significant. A study in the Journal of Retailing and Consumer Services indicated that daily sales performance can fluctuate by up to 23.1% based on store location and up to 40.7% based on weather-sensitive product categories. With real-time weather data, applications may automate localized promotions, such as hot beverage discounts during cold weather or patio dining campaigns on clear days.

About Visual Crossing

Visual Crossing provides advanced weather data solutions for developers, businesses, and enterprises. Through its scalable weather API platform, the company delivers historical, current, and forecast weather data designed for precision and accessibility. Visual Crossing serves a diverse range of industries, including logistics, agriculture, retail, and energy, enabling them to build smarter, weather-aware applications and operations.