Justin Bieber Launches SKYLRK with Crypto Payments via Solana Pay Powered By Helio

In an exciting development for fans and crypto enthusiasts, Justin Bieber’s highly anticipated streetwear brand, SKYLRK, has officially launched its online store, now accepting cryptocurrency payments through Solana Pay on Shopify, powered by MoonPay’s Helio.

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Customers can shop for exclusive apparel, accessories, and collectibles using SOL, USDT, and other digital currencies, allowing them to spend their crypto directly without converting to fiat.
“Currently, over 500 million people hold crypto, representing about 7% of the global population.”

Ivan Soto-Wright, CEO & Co-founder of MoonPay
“As crypto adoption increases, especially among those lacking access to traditional banking, brands like Justin Bieber’s are reaching a new audience and providing a faster, cheaper, and more inclusive shopping experience. This is reshaping the future of global commerce,” added Ivan.

Why Spend Your Crypto?

For crypto holders, spending directly offers several benefits:

Avoid Taxable Events: Spending crypto instead of converting it to fiat can help avoid triggering taxable events in many jurisdictions (always consult your tax advisor!).
Stay in the Crypto Ecosystem: Keep your assets within the digital currency realm without needing to off-ramp.
Instant Payments: Solana Pay transactions settle in seconds, confirming your order almost immediately.
Enhanced Security: Blockchain-based payments provide top-level security and ensure privacy from middleman interference.
Full Control: Use your wallet for payments, maintaining complete control over your assets.

What is Solana Pay on Shopify?

Solana Pay, enabled by Helio, is a cutting-edge crypto payment solution allowing merchants to accept digital currencies directly on their Shopify stores. Fast, secure, and cost-effective, it eliminates the high fees associated with traditional payment methods.

With just a few clicks, users can select Solana Pay at checkout, connect their non-custodial wallet, and confirm the transaction. For newcomers to crypto, MoonPay offers a fiat on-ramp, making it simple to purchase SOL or USDC using credit cards, bank transfers, or Apple Pay.

Helio: Driving the Future of Crypto Commerce

Helio, a recent acquisition by MoonPay, stands as Solana’s leading payment processor, supporting over 6,000 merchants and processing $1.5 billion in transactions. Its Solana Pay plugin for Shopify has become a favorite among brands and creators, providing an easy way to integrate crypto payments.
“Solana Pay empowers crypto holders to spend their assets on what they love without needing to cash out. At the same time, Shopify merchants gain access to an innovative payment solution that settles instantly, lowers fees, and integrates seamlessly with their existing systems.”

Stijn Paumen, CEO & co-founder of Helio
For those new to crypto, MoonPay simplifies the process of purchasing SOL or USDC directly on its platform, allowing users to start their crypto journey with ease.