What to expect when Circle’s stock goes public

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By the end of the day today, a stablecoin issuer will be public on the New York Stock Exchange.

Last night, the stock priced at $31, well above the initial range of $24 to $26, so clearly there’s excitement for the IPO. Not to mention, it once again upsized its share offering. We’re now at 34 million shares, and it looks like the IPO is on track to raise over $1.1 billion.

I’d expect the first trade to happen mid-morning if not a bit after, taking the demand into account. So this morning, I’m going to do things a little differently and set the stage for today.

The big challenge, ahead of the first trade, will be carefully balancing supply and demand, Bitwise’s general counsel (and former investment banker) Katherine Dowling told me. It’s something that Fineqia’s Matteo Greco highlighted to my colleague (and Forward Guidance author) Ben Strack as well.

I almost hesitate to bring up Coinbase, because a direct listing and an IPO are two different beasts. But the bankers on Circle’s deal will be cautious to keep the stock’s price at a level where it can’t take off and then come crashing down to earth…which is a bit of what happened with Coinbase (the stock hit $429 before closing below its opening price of $328).

“You really want that kind of Goldilocks pricing to kind of try to keep it within a narrower band,” Dowling said. “Obviously, that did not happen with Coinbase. So you want to avoid that scenario.”

A strong debut from Circle, eToro’s Bret Kenwell tells me, would be a “huge win” for bulls and crypto.

It’ll also be a testing of the waters for crypto firms, Dowling added. So far, we’ve heard about the institutional demand for Circle’s IPO, but today will also test the retail demand. Because it’s oversubscribed, she wouldn’t be surprised if there’s a jump in demand which then tapers off.

“I think for the long run, [Circle’s] a good horse to jump on. So I think you’ll still see that demand out there for the folks that aren’t getting involved at the IPO stage,” Dowling told me.

Especially given that Circle has (perhaps without meaning to) timed its IPO pretty dang well.

We have lawmakers mulling over a stablecoin bill over in DC at the same time Circle’s making its debut. While I’m not privy to the insider discussions around the IPO, I’d imagine the team is pretty happy about that.