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Robinhood, the American stock brokerage industry disrupter, is luring active traders in the United Kingdom with the launch of its browser-based desktop trading platform, Robinhood Legend.
A Trading Platform for Active Traders
The platform will roll out to UK-based traders starting today (Wednesday). It will be free to use for anyone with a Robinhood account and will allow customers to trade 6,000 US stocks, along with options contracts.
The Nasdaq-listed broker launched the desktop platform last year to cater to more sophisticated and active retail investors. According to Robinhood, more than 11 million UK residents currently invest using a desktop platform.
The trading platform offers features such as personalised trading setups, advanced charting, real-time data, and custom time intervals.
Jordan Sinclair, President of Robinhood UK; Photo: LinkedIn
“The goal is for Robinhood to be the number one platform for active investors globally,” said Jordan Sinclair, President of Robinhood UK.
“Robinhood Legend gives UK investors the speed, precision, and customisation they need to stay ahead of the curve — with a platform that’s powerful, intuitive, well-designed, and free.”
Robinhood’s UK Push
The rollout of Robinhood Legend in the UK comes months after the broker launched options contracts trading in the country. The American broker entered the UK market last year after two failed attempts. It initially tried to launch services in the UK in 2020 but did not succeed. It then attempted to acquire the UK-based trading app Ziglu. However, that deal did not materialise.
Although options trading was Robinhood’s top revenue generator for years, crypto trading has recently started to boost its revenue, overtaking options. However, crypto revenue for the first quarter of 2025 came in at $252 million, about 30 per cent lower than the figure from the previous quarter, while options brought in $240 million.
The brokerage now plans to diversify its services away from crypto, as trading volume in the asset class tends to fluctuate.
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